BOSS_Audio3_CaseStudy

Video

Branding

George Maraun Portfolio

Home

Packaging

Digital

UX UI DESIGN

Revitalizing a Legacy Brand for the Digital Generation

BRANDING

EMAIL SYSTEM DESIGN

Case Study

Visual Gallery

OUTCOME

Key Segments

THE SYNTHESIS

The Art

Desktop

HIGH FIDELITY ART

Discovery & ResearchConducted stakeholder interviews to understand business needs, consumer behavior, and pain points from the previous site. Ran competitive audits of direct and lifestyle-adjacent brands to uncover UX opportunities. Synthesized findings into user personas and journey maps, prioritizing mobile-first needs and conversion paths. Data-Driven Design DecisionsAnalyzed top site searches and bounce patterns to design for real user behavior. Created user personas (DIYer, Tech Enthusiast, and Newbie Buyer) to guide UX flow and segment content. Strategically placed high-performing actions (CTAs, product banners) above the fold based on scroll depth data.

As lead designer for the BOSS Audio rebranding and the product redesign, I created a comprehensive design system for the new website. I developed mood boards and visual elements that guided our imagery selection and color palette choices, significantly enhancing brand recognition. The design system guide I established ensured consistent application of our brand standards throughout the project. To maintain alignment with our vision, I facilitated bi-weekly progress reviews with key stakeholders and the Creative Director, keeping the project focused and on track.

New Text

Mobile

The creation of 3 possible type of shoppers that may visit our site from the original persona. The marketing team thought this was a great tool for their use as well.

PROTOTYPES IN ACTION

Site Map

A few months after the site went live, we gathered some promising metrics that highlighted the success of our new marketplace. I was proud to see it thriving without any substantial promotions. While we didn't generate millions right away, we achieved significant growth, transitioning from zero sales to a burgeoning marketplace. This success demonstrated to management the immense potential of having our own platform and its positive impact on the business's bottom line. Notably, the majority of our traffic stemmed from organic searches, indicating strong user interest. With a modest marketing effort, we could further amplify these results and unlock even greater opportunities for growth.