Fruit-First Wellness

Live
Vibrantly

Sparkling elixirs built from real fruit, with bright color, and with honest ingredients made for the golden hour and every hour after it.

Scroll
Cucumber Mint
Tropical Sunrise
Wild Hibiscus
Berry Harvest
Mulberry Rose

Every bottle starts with real fruit, not a flavor lab.

We steep whole fruit, botanicals, and a little patience into every batch, no shortcuts, no artificial color doing the work for us. What you see through the glass is exactly what's inside.

Five flavors. One philosophy: taste should look as alive as it feels.

Bloom Elixir pouring into a glass
Full Bloom Elixir lineup on a beach picnic table The Full Lineup
Bloom Elixir bottles chilling in an ice bucket on a patio The Golden Hour
Friends sharing Bloom Elixir at a night market Wherever You Bloom
Bloom Elixir 4-pack kraft carrier — Live Vibrantly The Carrier
Campaign & Social

From social ads to OOH concepts, every format built inside the same brand system.

Bloom Elixir — Sip the Good Vibes campaign poster Campaign Poster
Bloom Elixir — Friends Good Times lifestyle Lifestyle Shoot
Bloom Elixir — social and OOH campaign collage Social & OOH
Bloom Elixir — extended social media campaign Extended Campaign
In Motion
Bloom Elixir social reel — Live Vibrantly
Mobile Social-First Content

Brand built to move, not just sit still.

Bloom Elixir was designed with short-form content in mind from day one, golden-hour light, real hands, real motion., real human connections. The kind of clip that stops a scroll before a single word is read.

This is the brand's short-form reel concept: same product, same light, same feeling, built for the platforms where people actually discover their new favorite drink.

“We didn't want another seltzer. We wanted something that felt like summer in a glass , every single time you opened one.”
Bloom Elixir - Brand Creative Direction
Case Study

A full brand world, built from a blank page.

Bloom Elixir is a self-directed concept AI first project, an exercise in building complete brand identity, systems, and creative output the way I'd approach it for a founder from zero to 100 on day one.

Why

Prove range, not just polish.

Most of my portfolio shows brands I inherited and evolved from scratch or full rebrand. I wanted a project that I started at zero, no legacy equity, no existing playbook, to show case how I think about naming, tone, and visual language from the very first decision to the last.

A beverage brand was the right test: color, packaging, and lifestyle all have to work together, fast, or the scroll and the shelf doesn't care.

How

AI-driven workflow, human direction.

I directed the entire pipeline as Creative Director, generative tools handled rapid exploration across bottle photography, lifestyle scenes, and layout variants, while every selection, edit, and refinement decision was mine.

Nothing shipped because a model produced it. It shipped because it passed the same bar I'd hold any designer to.

Mini Design System

Color, type, and components that kept it simple so the brand could execute fast across print and digital.

Palette

Hibiscus RubyPrimary Accent · #D73A61
Mango PopCTA · #FFA62B
Leaf GreenSupport · #2AAE6F
Ocean TealSupport · #00A2B8
Passionfruit GoldHighlight · #F4B400
NoirText · #101214

Typography

Bloom Elixir
Live vibrantly with fruit-first wellness drinks. Rich, bright color. Crisp typography. Easy to read.
Headlines: Poppins — modern, geometric
Body: Inter — readable, friendly
Scale: 12 / 14 / 16 / 20 / 28 / 36 / 48
Leading: 1.35–1.5 · Tracking +1% on headings

Components

Primary CTA Secondary
New Flavor Case Study
Card radius: 1.75rem · Grid: 12-col / 24px gutter
Spacing: 4 / 8 / 12 / 16 / 24 / 32 / 48

Brand Guide

The full brand guide - logo, palette, typography, imagery direction, and applications built to govern how Bloom Elixir shows up everywhere.

Bloom Elixir Brand Guide — logo, palette, typography, and applications
Bloom Elixir - Independent Concept Project Brand Direction, AI Workflow & Design - George Maraun