Njoie_CaseStudy

Organic/Paid Search Map

Refining the Final Design Through Iteration The final design is the result of multiple iterations, refining every detail to achieve a polished and cohesive user experience. I also carefully curated the photography style used in the high-fidelity wireframes, ensuring seamless alignment with the design vision. These pixel-perfect wireframes offer a precise representation of the intended UI, balancing functionality and aesthetics for an intuitive and visually compelling experience.

Design Guide

BRANDING

Pixel Perfect Mock-ups

Deliverables

Notes for Developer

Lo-Fi Layout

Project Summary

Results

UX UI DESIGN

Mapping the User Experience for Clarity and Strategy To align stakeholders on the user experience, I developed site maps and low-fidelity wireframes, outlining the essential assets and functionality needed for a seamless journey. Additionally, in response to stakeholder requests, I created a user journey map, illustrating potential pathways from organic and paid ads to key site interactions. These visual tools provided clarity, strategic direction, and ensured alignment with user needs and expectations.

Post-Launch Strategy & Optimization Following the site launch, we focused on brand and website awareness, leveraging paid advertising and social media to drive visibility. Over the next few months, traffic steadily increased, reflecting a strong user response. To refine our strategy, we conduct regular audits to analyze user behavior and optimize performance. A key insight revealed that 92% of core users access the site via mobile, reinforcing the importance of mobile-first optimization in our ongoing efforts. This data-driven approach ensures we continually enhance usability and engagement across all platforms.

EMAIL SYSTEM DESIGN

Establishing a Cohesive Visual Brand Identity A strong visual brand story is essential for a consistent and engaging user experience. I created a comprehensive design guide that defines key design elements including color palettes, typography, and iconography ensuring the alignment with the brands identity. This guide serves as a foundation for current and future projects, maintaining visual integrity across all platforms while enhancing brand recognition and user engagement.

Branding

Digital

Animated High Fidelity Mockups

RoleLead UI/UX Designer, Interaction Design, Content Strategy, Design System, Lead Designer

Logo

Packaging

Video

User-Centric Design Through Research-Driven Personas We developed data-backed user personas to deeply understand our audience, ensuring a strategic, empathetic approach to UX design. By identifying key behaviors, needs, and pain points, we crafted intuitive, engaging experiences that seamlessly align with user expectations. This research-driven process enabled us to create purposeful, user-first solutions that enhance both functionality and brand connection.

Site Map

FROM BRAND SYSTEM TO DTC LAUNCHWellness UX that feels as good as it looks.

HOME

Njoie: Designing a Wellness First Experience Njoie, an emerging brand in the fast-growing self-care market, sought to connect with a diverse audience from fitness enthusiasts and gamers to homemakers by offering wellness solutions tailored to their needs. Through in-depth market research, we identified a growing interest in self-wellness among individuals aged 18 to 45, particularly in healthy living, injury prevention, and recovery solutions. With these insight, we developed a clean, user-friendly design system that seamlessly guided customers to the right products for their wellness journey. By blending aesthetic appeal with functional clarity, our approach ensured that Njoie’s brand effectively positioned itself as a trusted ally in self-care, empowering users to take control of their health and well-being.

Work Flow

User Persona

Home

Branding & Brand Books

Digital & Micro Sites

Print & Packaging