Packaging

Digital

Video

Branding

George Maraun Portfolio

Home

Branding & Brand Books

Digital & Micro Sites

Print & Packaging

Magazine Ads

Popup Banners Systems

Wellness / Beauty Packaging System (Shelf Wall Display)

This display showcases a highly effective Large Packaging Display System developed for JBL's EON ONE All-In-One Speaker PA, specifically targeting retail wall and end-cap environments. The design prioritizes clear product differentiation and instant readability in busy store settings. By utilizing striking photography, clear messaging, and a structured layout, this large-format packaging ensures consumers can quickly scan and compare product benefits. This robust system translates effectively from detailed technical documents (like the one shown) to the final large consumer electronic box, reinforcing brand consistency and simplifying the buying decision at the point of sale.

The BOSS Audio Systems Brand Book centralizes the brand's identity, translating its focus on the DIY consumer and affordable, high-quality car audio gear into clear, unified guidelines. Showcasing assets like bold use of the Poppins typeface, a strong red and black color palette, and lifestyle photography that puts people first, the book ensures all marketing messaging and assets build trust and consistency across every touchpoint.

BOSS Audio Trade Show EnvironmentThis project involved designing a modular, immersive trade show booth specifically to translate the brand’s new, aggressive identity into a physical space. The goal was to have the brand call for attention from afar without having to yell. We achieved this by utilizing a bold, large-format typographic wall that stopped traffic at range, balanced by an intimate, guided experience up close. The booth established immediate brand authority and directed visitors to hero products. Crucially, messaging was simplified to emphasize performance and lifestyle benefits over technical specs, successfully elevating the perceived value and increasing on-floor engagement. Core Idea: The brand is calling from afar, demanding your attention.

BOSS Audio Systems Brand Book

Harman Awards & Trade Show EnvironmentWe executed a high-impact, exclusive event for 200-300 selected guests, including the annual Harman Awards ceremony and immersive training sessions. The environment was a powerful showcase of Harman's own technology, utilizing a complete ecosystem of their professional products. This included advanced mixing and control units, sophisticated lighting rigs, and state-of-the-art audio equipment. By hosting the event with their full product suite, we provided guests with a premium, live demonstration of the power, integration, and performance capabilities that define the Harman experience. Core Idea: Highlight the environment and the emergence of tech and nature.

Execution, Production & Vendor Collaboration

Bringing physical experiences to life requires collaboration. I work closely with printers, manufacturers, and fabricators to ensure color accuracy, material integrity, and quality across every piece, protecting both the brand vision and the production timeline.

Elite's striking rebrand successfully pivots the brand from a generic look to an upscale, premium aesthetic. The new Elite Brand Book dictates a sophisticated design language, emphasizing clarity, strong hierarchy, and tactile qualities. This is evident in the refined Rubik typography and the sleek, cohesive all-black packaging. Every element, from the print materials to the final box, is engineered to establish a powerful sense of modern quality and trust, signaling a definitive high-end experience for the consumer.

Showcaseing the versatility across various print magazine Ads. The diverse styles, ranging from detailed product spreads to bold, graphic campaigns, emphasize the brand's flexibility in maintaining readability, hierarchy, and a consistent tone of voice even while adapting to different creative approaches.

20ft Impact Wall” Exhibition GraphicLarge-format environment piece designed to stop traffic at range. The oversized typography and layered motion graphic treatment created visual gravity and directional pull toward product displays.

Elite Brand Book & Packaging

Large Packaging Display System (Retail Wall & End-Caps)

Print gives the brand a voice you can hold in the catalogs, brochures, and brand books that slow the pace and let the story land. Typography, layout, and imagery work together to carry tone, attitude, and clarity. These pieces don’t just present information, they shape how the brand feels in the hands and in the mind.

Brochures, Product Booklets (Lead Sr. Designer)

This is where design enters IRL space, into the hands, on the shelf, and in the spaces where people encounter a brand for the first time. I focus on turning brand strategy into physical touchpoints that feel clear, confident, and memorable, whether through packaging, print, or immersive environments.

The American Homes 4 Rent Brand Book serves as a vital guide to unify all company assets and marketing efforts, translating the brand's identity into clear, actionable guidelines. It establishes a cohesive visual language, including consistent use of the logo, color palette (featuring prominent red and navy), and photography, ensuring all communication resonates with a singular voice of trust and familiarity across every touchpoint.

American Homes 4 Rent Brand Book

↓ Scroll to Explore More

Magazine Ads (Lead Sr. Designer, Art Director)

Elite Audio Trade Show EnvironmentWe designed a modular, immersive trade show booth that successfully adapted the brand's redesign, converting 'Elite' to a premium, upscale, yet welcoming presence. The environment was meticulously crafted using sophisticated materials and guided pathways to establish brand authority from a distance and draw in visitors. Messaging shifted to highlight lifestyle benefit and performance, ultimately making the brand feel larger than the booth itself and resulting in significantly increased on-floor engagement and a higher perceived product value. Core Idea: Make the brand feel bigger than the booth.

Transforming physical spaces into an immersive brand experiences. From dynamic trade show booths to interactive pop-up shops, I design environments that drive engagement, showcase product value, and create memorable, high-impact interactions that accelerate the sales process.

Small format packaging requires restraint and precision. Every surface must do more with less, organize information, support product understanding, and reinforce brand recognition in seconds.

This section highlights the versatility in print through its collection of Brochures and Product Booklets. These pieces are designed as a readable, well-structured print system that ranges from broad informational guides (like the GC PRO brochure) to product-specific instructional manuals (such as the VTX V25-II application guide). They showcase the balance of information density with clean visual pacing, reinforcing the brand voice while effectively simplifying product education for the user.

JBL EON ONE All-In-One Speaker PA - Large Consumer Electronic Beauty Box (Lead Sr. Designer)

Packaging isn't just a box and it goes beyond protection, it's the first promise your brand makes. I design scalable packaging systems that instantly communicate product value, cut through crowded shelves, and seamlessly align with your brand identity. These solutions maintain a consistent, powerful presence across all retail formats and product variations SKUs.

Small Box Packaging (Speaker & Accessory Line)

BOSS Audio Systems Trade Show Assets (Art Director, Lead Sr. Designer)

Brochures

JBL 3 Series Powered Monitors - Consumer Electronic Beauty Box (Lead Sr. Designer)

Developed a reusable banner system with consistent hierarchy and product storytelling. Unified look made teams appear cohesive across events and pop-up activations.

Developed a soft, approachable packaging system designed to communicate wellness, trust, and lifestyle fit. Clear typography and consistent color logic simplified SKU differentiation at the shelf level.

Brand Systems

Human-Centered Designer Building Intelligent Brand Systems

Video & Motion

Digital Ecosystems

Physical Experiences

George Maraun