Four Davey Awards. Driven by strategy and data, not just instinct.
Built the brand's first visual identity and content systems from scratch, directing clinical work into something that felt credible to providers and human to patients. AI helped accelerate the system. Human judgment shaped every final output.
Repositioned a legacy brand for a new generation. Identity, campaign direction, packaging, trade show environments, and social content, built for the culture, not just product.
Built the brand system and DTC experience for a wellness startup targeting 18–45. Research-driven, mobile-first, and designed to guide customers to the right product without friction.
Eight years directing brand identity and retail creative for a global packaging and labeling company. Built scalable systems for fashion clients across print, digital, and physical retail.
See the Range
A complete brand identity and content system built AI-first, proving that the right creative direction, paired with the right tools, produces work that earns.
Explore the Ecosystem
BOSS Audio Systems' premium line needed its own identity. Something that felt luxury without losing its audio authority. I directed the full rebrand: visual language, packaging system, and catalog. Built to stand apart on the shelf and earn its price point.
Led creative across JBL, AKG, Harman, Martin, and 4 other brands through enterprise and consumer creative. Identified a customer support gap nobody assigned me to fix, built the UX solution end to end, and presented it to leadership. It sparked immediate interest for rollout.
Work built to earn its place at the shelf, on the screen, and in the feed.George Maraun - Art Director & Senior Creator
Luxury rebirth. Precision and performance reimagined for today's retail landscape. A catalog system built to convert, at the shelf and online.
Praised by industry leaders for being forward thinking, requesting videos for their own assets. A repeatable short-form content system built to scale.
The complete visual identity and brand system for a $400M+ consumer electronics company. Every touchpoint. One cohesive system.
