Discipline

Led creative across JBL, AKG, Harman, Martin, and 4 other brands through enterprise and consumer creative. Identified a customer support gap nobody assigned me to fix, built the UX solution end to end, and presented it to leadership. It sparked immediate interest for rollout.

Brand Identity · Packaging · Trade Show · Campaign • Email & Web • UI/UX

Brand Identity  •  Campaign Direction  •  Social Content  • Motion & Video  •  UX UI & Digital • Physical  Experiences

25%Brand Recognition Lift

BRAND SYSTEM       EMAIL & WEB      PACKAGING     DIGITAL MARKETING    MULTI-BRAND GUIDELINES      ENTERPRISE

26KIMPRESSIONS

Design System · UX UI · Site Architecture · Photo Shoots Campaign

Retail Branding • Print • Packaging • Market Research • Photography

DAVEY GOLD AWARD

Brand Identity · Packaging · Campaign

REBRANDING • BRAND BOOK• IDENTITY

VIEW THE JOURNEY →

BOSS Audio Brand Book

SEE THE RANGE →

The complete visual identity and brand system for a $400M+ consumer electronics company. Every touchpoint. One cohesive system.

Paid Social · Email & Web · Brand Guidelines • UI/UX

         

EXPLORE THE ECOSYSTEM →

166%FOLLOWERS

AI•BUILT BRAND ECOSYSTEM 

BRAND IDENTITY       EMAIL & WEB      PACKAGING     PRODUCT CATALOG      PRINT

BRANDING • CONSUMER GOODS • DTC

488VISITS

Bloom Elixir

A complete brand identity and content system built AI-first, proving that the right creative direction, paired with the right tools, produces work that earns. Strategy, identity, and content direction in one cohesive system.

Avery Dennison

65% INCREASED FOOT TRAFFIC

SEE THE IMPACT →

Four Davey Awards. Driven by strategy and data, not just instinct.

Eight years directing brand identity and retail creative for a global packaging and labeling company. Built scalable systems for fashion clients across print, digital, and physical retail.

VISIT THE TRANSFORMATION →

Video & Motion Stories that move. Directed from script to final frame.

EXPLORE THE  WORK ↓

MOST RECENT • HEALTHCARE • B2B • B2C

AI•AUGMENTED CONTENT SYSTEM

DAVEY GOLD - PRODUCT CATALOG

Optimum Wound Care

CONSUMER ELECTRONICS • LUXURY REBRAND • B2B • B2C

Built the brand’s first visual identity and content systems from scratch, directing clinical work into something that felt credible to providers and human to patients. AI helped to accelerated the system. Human judgment shaped every final output.

George Maraun • ghmaraun.com  Copyright © 2026. All Rights Reserved.

ELITE

More Creative Projects

VIDEO SERIES • EDUCATIONAL • SOCIAL

BOSS Audio Systems premium line needed its own identity, something that felt luxury without losing its audio authority. I directed the full rebrand: visual language, packaging system, and catalog. Built to stand apart on the shelf and earn its price point.

Branding • Digital • Physical Experiences • Video

BOSS Basics

Praised by industry leaders for being forward thinking, and requesting videos for their own assets. A repeatable short-form video content system built to scale. Scripted, art directed, and launched as a brand education engine across social and retail.

92%Core Users on Mobile

Art Director · Lead Designer · Brand Systems · UI/UX • AI-Augmented Creative

MULTI-BRAND SYSTEMS

DAVEY GOLD - VIDEO SERIES

300KNEW REVENUE

RETAIL BRANDING • FASHION • PRINT • B2B • DTC

20% WEB TRAFFIC GROWTH

Brand Systems Where brands get their voice, their rules, and their reason to exist.

100% PRAISED BY VENDORS

SEE THE EVOLUTION

Physical Experiences From trade show floors to retail shelves. Work thatowns the room.

DAVEY SILVER - DIGITAL CAMPAIGN

REBRANDING • PRODUCT CATALOG • PRINT

Sharp enough to lead.Hands-on enough to finish it.AI gives me the speed,the final judgment is mine.

EXPLORE THE EXPERIENCE →

Digital Ecosystems Campaigns and content built to move people, not just fill feeds.

FULL BRAND CONTENT SYSTEM

Elite Catalog

BRANDING · WELLNESS · DTC

Luxury rebirth. Precision and performance reimagined for today's retail landscape. A catalog system built to convert,  at the shelf and online.

Award-winning work

3× DAVEY GOLD · 1× DAVEY SILVER

DAVEY GOLD - BRAND IDENTITY

NJOIE

CONSUMER ELECTRONICS • B2B • B2C

Built the brand system and DTC experience for a wellness startup targeting 18–45. Research-driven, mobile-first, and designed to guide customers to the right product without friction.

SELF-INITIATED

BOSS Audio Systems

Brands I Worked With

CONSUMER ELECTRONICS • ENTERPRISE • B2B • B2C

Repositioned a legacy brand for a new generation. Identity, campaign direction, packaging, trade show environments, and social content, built for the culture, not just product.

Harman International

EXPLORE THE  WORK ↓

Video & Motion

Physical Experiences

Brand Systems

Digital Ecosystems

George Maraun